Pomona-Pitzer Reveals Athletic Rebrand

Pomona-Pitzer Athletics proudly announces the launch of a refreshed brand identity that honors its storied legacy while signaling a new era for the Sagehens. The comprehensive rebrand introduces a suite of updated visual elements, including a modernized primary logo, a streamlined secondary mark, a bold script wordmark, and revitalized vintage logos.

The new primary mark features the Sagehen, a beloved symbol of the Pomona-Pitzer community. The updated color palette makes a slight alteration to the program’s orange and blue, while refined typography and clean design lines offer a modern and cohesive aesthetic across platforms and apparel.

Over the past year, Sagehen Athletics held focus group discussions with a wide range of stakeholders—including students, alumni, coaches, and campus leaders. Feedback and insights from these sessions directly informed the creative development process.

To bring the vision to life, Sagehen Athletics partnered with Joe Bosack & Co., a nationally recognized sports branding agency. The new branding will launch immediately across digital platforms and will be introduced gradually across uniforms, facilities, and merchandise in the coming months.

Learn more at Sagehen Athletics.