Monday, September 17, 2018
(Followed by Atherton Dinner. Dinner is by invitation only.)
Robertson Professor of Modern Media Studies and Director of the Center for Media and Citizenship at the University of Virginia
“Antisocial Media: How Facebook Disconnects Us and Undermines Democracy”
If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan.
In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It’s an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it’s an indictment of how “social media” has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump’s election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines.
Facebook grew out of an ideological commitment to data-driven decision making and logical thinking. Its culture is explicitly tolerant of difference and dissent. Both its market orientation and its labor force are global. It preaches the power of connectivity to change lives for the better. Indeed, no company better represents the dream of a fully connected planet “sharing” words, ideas, and images, and no company has better leveraged those ideas into wealth and influence. Yet no company has contributed more to the global collapse of basic tenets of deliberation and democracy. Both authoritative and trenchant, Antisocial Media shows how Facebook’s mission went so wrong.
A media theorist and cultural historian, Dr. Vaidhyanathan is the author most recently of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy (Oxford University Press, 2018). He also wrote The Googlization of Everything—and Why We Should Worry (2011). He has written three other books: Intellectual Property: A Very Short Introduction (2017), Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity (2001) and The Anarchist in the Library: How the Clash between Freedom and Control is Hacking the Real World and Crashing the System (2004). In addition, he has written for many periodicals, including The New Yorker, The New York Times, Slate.com, BookForum, Columbia Journalism Review, Washington Post, The Guardian, Esquire.com, and The Nation. Vaidhyanathan directs the Center for Media and Citizenship at the University of Virginia, which produces a television show, a radio program, several podcasts, and the Virginia Quarterly Review magazine.
Vaidhyanathan’s talk is this year’s MCSI Atherton Lecture, named in honor of Pitzer’s first president, John Atherton, and his wife, Virginia Atherton.