These are a sampling of texts that media studies students have found valuable in their classroom research and internships. Recommendations for further listings are welcomed.

Advertising & Public Relations

  • Barry, Ann Marie Seward. Visual Intelligence: Perception, Image, and Manipulation in Visual Communication. Albany, NY: SUNY Press, 1997.
  • Cook, Guy. The Discourse of Advertising. New York: Routledge, 2001.
  • Elliot, Stuart, “A Column on (Your Product Here) Placement,” New York Times: Advertising Section. August 16, 2006. [STUDENT RECOMMENDED]
  • Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little, Brown and Co., 2000. [STUDENT RECOMMENDED]
  • Goldman, Robert, and Stephen Papson. Nike Culture: The Sign of the Swoosh. Thousand Oaks, CA: Sage Publications Ltd., 1999.
  • Kress, Gunther and Theo van Leeuwen. Reading Images: The Grammar of Visual Design. New York: Routledge, 2006.
  • McAllister, Matthew P. The Commercialization of American Culture: New Advertising, Control and Democracy. Thousand Oaks, CA: Sage Publications Ltd., 1996.
  • McFall, Liz. Advertising: A Cultural Economy (Culture, Representation and Identity series). Thousand Oaks, CA: Sage Publications Ltd., 2004.
  • Ogilvy, David. Ogilvy on Advertising. New York: Vintage, 1985.
  • Theaker, Alison (ed.). The Public Relations Handbook. New York: Routledge, 2001.
  • Turow, Joseph. Breaking Up America: Advertisers and the New Media World. Chicago: University of Chicago Press, 1997.
  • Underhill, Paco. Why We Buy: The Science of Shopping. New York: Simon & Schuster, 1999.


  • Klein, Norman. 7 Minutes: The Life and Death of the American Animated Cartoon. New York: Verso, 1996.
  • Stabile, Carol, and Mark Harrison. Prime Time Animation: Television Animation and American Culture. New York: Routledge, 2003.
  • Wellins, Mike. Storytelling through Animation. Hingham, MA: Charles River Media, Inc., 2005.


  • Byron, Christopher M. Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia. New York: Wiley, 2002.
  • Powell, Michael. Million Dollar Movie. New York: Random House, 1992.

Celebrity (Fame, Stars, Personalities)

  • Braudy, Leo. The Frenzy of Renown: Fame and Its History. New York: Vintage, 1997.


  • Barbash, Ilisa & Taylor, Lucien. Cross-Cultural Filmmaking: A Handbook for Making Documentary and Ethnographic Films and Videos. Los Angeles: University of California Press, 1997.
  • Barnouw, Erik. Documentary: A History of the Non-Fiction Film. New York: Oxford University Press, 1993.
  • Bernard, Sheila Curran. Documentary Storytelling for Video and Filmmakers. Burlington, MA: Focal Press, 2004.
  • Renov, Michael. The Subject of Documentary. Minneapolis: University of Minnesota Press, 2004.
  • Rosenthal, Alan. Writing, Directing, and Producing Documentary Films and Videos, 4th ed. Carbondale, IL: Southern Illinois University Press, 2007.


  • Caves, Richard E. Creative Industries: Contracts Between Art and Commerce. Cambridge, MA: Harvard University Press, 2000.
  • Croteau, David and William Hoyness. The Business of Media: Corporate Media and the Public Interest. Thousand Oaks, CA: Sage Publications, 2006.
  • De Vany, Arthur. Hollywood Economics: How Extreme Uncertainty Shapes the Film Industry. New York: Routledge, 2003.
  • Hamilton, James T. All the News That’s Fit to Sell: How the Market Transforms Information into News. Princeton, NJ: Princeton University Press, 2004
  • Hoskins, Colin, Stuart McFayden, and Adam Finn. Media Economics: Applying Economics to the New and Traditional Media. Thousand Oaks, CA: Sage Publications, 2004.
  • Napoli, Philip M. Audience Economics: Media Institutions and the Audience Marketplace. New York: Columbia University Press, 2003.
  • Scott, Allen. On Hollywood: The Place, The Industry. Princeton, NJ: Princeton University Press, 2005.
  • Smith, Jeff. The Sounds of Commerce. New York, NY: Columbia University Press, 1998.


  • Acland, Charles R. Screen Traffic: Movies, Multiplexes, and Global Culture. Durham, NC: Duke University Press, 2003.
  • Kernan, Lisa. Coming Attractions: Reading American Movie Trailers. Austin, TX: University of Texas Press, 2004.
  • Lazzari, Margaret. The Practical Handbook for the Emerging Artist. Boston, MA: Wadsworth Publishing, 2002. [STUDENT RECOMMENDED]
  • Napoli, Philip M. Audience Economics: Media Institutions and the Audience Marketplace. New York, NY: Columbia University Press, 2003.

Film Genre

  • Heffernan, Kevin. Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953-1968. Durham, NC: Duke University Press, 2004.
  • Schaefer, Eric. Bold! Daring! Shocking! True! A History of Exploitation Films, 1919-1959. Durham, NC: Duke University Press, 1999.

Film Festivals

  • Gore, Chris. Ultimate Film Festival Survival Guide. New York: Lone Eagle Publishing Company, 2004.
  • Shrum, Wesley Monroe. Fringe and Fortune: The Role of Critics in High & Popular Art. Princeton: Princeton University Press, 1996
  • Warren, John. How to Survive the Fringe: The Complete Guide to the Edinburgh Fringe Festival. Bunny Books Publishing, 2008.

Graphic Design

  • Faimon, Peg, and John Weigand. The Nature of Design: How the Principles of Design Shape Our World: From Graphics and Architecture to Interiors and Products. Cincinnati, OH: HOW Design Books, 2004.
  • Ries, Al and Laura Ries. The 22 Immutable Laws of Branding. New York: HarperCollins, 2002.

Media (History or General)

  • Bagdikian, Ben H. The Media Monopoly. Boston: Beacon Press, 2000.
  • Balio, Tino. United Artists: The Company That Changed the Film Industry. Madison, WI: University of Wisconsin Press, 1987.
  • Bordwell, David, Janet Staiger, and Kristin Thompson. The Classical Hollywood Cinema: Film Style and Mode of Production to 1960. New York: Columbia University Press, 1985.
  • Gross, Larry P., John Stuart Katz, and Jay Ruby. Image Ethics in the Digital Age. Minneapolis: University of Minnesota Press, 2003. [STUDENT RECOMMENDED]
  • Jackel, Anne. European Film Industries. London: British Film Institute, 2008.
  • Miller, Toby, Nitin Govil, John McMurria, Richard Maxwell and Ting Wang. Global Hollywood 2. London: British Film Institute, 2005.
  • Starr, Paul. The Creation of the Media: Political Origins of Modern Communications. New York: Basic, 2004.
  • Wood, Robin. Hollywood From Vietnam To Reagan and Beyond. New York, NY: Columbia University Press, 2003.

Media Literacy & Education

  • Baker, C. Edwin. Media, Markets, and Democracy (Communication, Society and Politics. Cambridge: Cambridge University Press, 2002.
  • Goodman, Steven. Teaching Youth Media: A Critical Guide to Literacy, Video Production, and Social Change. New York: Teachers College Press, 2003.
  • Handa, Carolyn. Visual Rhetoric in a Digital World. Boston: Bedford/St. Martin’s, 2004.
  • Laurillard, Diana. Rethinking University Teaching: A Framework for the Effective Use of Educational Technology. New York: Routledge, 1993.
  • Snyder, Ilana, ed. From Page to Screen: Taking Literacy into the Electronic Era. New York: Routledge, 1998.


  • Packer, Randall & Ken Jordan, eds. Multimedia, from Wagner to Virtual Reality. New York: W.W. Norton and Co., Inc., 2001. [STUDENT RECOMMENDED]


  • Burrows, David. Sound, Speech, and Music. Amherst, MA: University of Massachusetts Press, 1990.
  • Carnovale, Norbert. The Global Jukebox: The International Music Industry. New York: Routledge, 1996.
  • Negus, Keith. Music Genres and Corporate Cultures. New York: Routledge, 1999.
  • Sanjek, Russell, and David Sanjek. Pennies from Heaven: The American Popular Music Business in the Twentieth Century. New York: Da Capo Press, 1996.
  • Toynbee, Jason. Making Popular Music: Musicians, Creativity and Institutions. Alberta: Arnold Publishers, 2000.
  • Traux, Barry. Acoustic Communication. Norwood, NJ: Ablex, 1994.


  • Decina, Rob. The Art of Auditioning: Techniques for Television. New York: Allworth, 2004.
  • Kingdon, Tom. Total Directing: Integrating Camera and Performance in Film and Television. Beverly Hills: Silman-James, 2004.

Popular Culture

  • Adorno, Theodor. The Culture Industry. New York: Routledge, 1991.
  • Bollier, David. Brand Name Bullies: The Quest to Own and Control Culture. Hoboken, NJ: John Wiley and Sons, 2005.
  • Cook, Deborah. The Culture Industry Revisited. Lanham, MD: Rowman & Littlefield Publishers, Inc., 1996.
  • Fisher, William. Promises to Keep: Technology, Law, and the Future of Entertainment. Stanford: Stanford University Press, 2004.
  • Gross, Larry, John Stuart Katz and Jay Ruby, eds. Image Ethics in the Digital Age. Minneapolis: University of Minnesota Press, 2003.
  • Johnson, Steven. Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter. New York: Penguin, 2005.
  • Lewis, Jon. Hollywood v. Hard Core: How the Struggle over Censorship Created the Modern Film Industry. New York: New York University Press, 2002.
  • McLeod, Kembrew. Freedom of Expression (R): Overzealous Copyright Bozos and Other Enemies of Creativity. New York: Doubleday, 2005.
  • Steinert, Heinz. Culture Industry. Cambridge: Polity Press, 2003.
  • Williams, Raymond. Keywords: A Vocabulary of Culture and Society. New York: Oxford University Press, 1983.
  • Wolff, Janet. The Social Production of Art. New York: New York University Press, 1984.

Production / Development

  • Alexander, George. Why We Make Movies: Black Filmmakers Talk About the Magic of Cinema. New York: Harlem Moon, 2003.
  • Alton, John, Painting with Light. Berkeley: University of California Press, 1995. [STUDENT RECOMMENDED]
  • Biskind, Peter. Down and Dirty Pictures: Miramax, Sundance, and the Rise of Independent Film. New York: Simon and Schuster, 2004.
  • Elkins, David. The Camera Assistant’s Manual. Boston: Focal Press, 2005. [STUDENT RECOMMENDED]
  • Giordan, Daniel. The Art of Photoshop: The CS2 Edition. Indianapolis: Sams, 2005.
  • Houghton, Buck. What a Producer Does: The Art of Moviemaking Not the Business. Los Angeles: Silman-James Press, 1991.
  • Katahn, T.L. Reading for a Living: How to be a Professional Story Analyst for Film and Television. Los Angeles: Blue Arrow Books, 1990. [STUDENT RECOMMENDED]
  • Kellison, Catherine. Producing for TV and Video: A Real-World Approach. Boston: Elsevier. 2006.
  • Mascelli, Joseph V., The Five C’s of Cinematography. Los Angeles: Silman-James Press, 1998. [STUDENT RECOMMENDED]
  • McKee, Robert. Story: Substance, Structure, Style and The Principles of Screenwriting . New York: HarperCollins, 1997.
  • Mitchell, Leslie. Freelancing for Television and Radio. New York: Routledge, 2005.
  • Reisz, Karel, and Gavin Miller. The Technique of Film Editing. 2nd ed. Oxford: Focal, 1968.
  • Salamoff, Paul. Movie Sets 101: The Definitive Survivor’s Guide. Burbank: Tavin Press, 2005.
  • Quinlan, Sterling. Inside ABC: American Broadcast Company’s Rise to Power. New York: Hastings House, 1979.
  • Lindenmuth, Kevin. Making Movies on Your Own: Practical Talk from Independent Filmmakers. Jefferson, NC: McFarland & Company, 1998. [STUDENT RECOMMENDED]

Representations (Race, Gender & Sexuality)

  • Guerilla Girls. Bitches, Bimbos and Ballbreakers: The Guerilla Girls’ Illustrated Guide to Female Stereotypes. New York: Penguin, 2003.
  • hooks, bell. Black Looks: Race and Representation. New York: South End Press, 1992.


  • Beker, Marilyn. Screenwriting with a Conscience: Ethics for Screenwriters. Mahwah, NJ: Lawrence Erlbaum Associates, 2004.
  • Bowden, Darsie. Writing for Film: The Basics of Screenwriting. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.
  • Gulino, Paul Joseph. Screenwriting: The Sequence Approach. New York: Continuum, 2004.

Studio Production

  • Dunne, John Gregory. The Studio. New York: Farrar, Straus & Giroux, 1968.
  • Schatz, Thomas, and Steven Bach. The Genius of the System: Hollywood Filmmaking in the Studio Era. New York: Metropolitan, 1988.
  • Wasko, Janet. How Hollywood Works. Thousand Oaks, CA: Sage Publications Ltd., 2003.
  • Wasko, Janet. Understanding Disney: The Manufacture of Fantasy. Cambridge, UK: Polity Press, 2001.

Talent Agency

  • Rensin, David. The Mailroom: Hollywood History from the Bottom Up. New York: Ballantine Books, 2004. [STUDENT RECOMMENDED]


  • Carlson, Richard C., and Bruce Goldman. Fast Forward: Where Technology, Demographics, and History Will Take America and the World in the Next Thirty Years. New York: Harper Business, 1994.
  • Kline, Stephen, Nick Dyer-Witheford, and Greig de Peuter. Digital Play: The Interaction of Technology, Culture, and Marketing. Montreal: McGill-Queen’s University Press, 2003.
  • Wasko, Janet. Hollywood in the Information Age: Beyond the Silver Screen. Austin: University of Texas Press, 1994.
  • Wasser, Frederick. Veni, Vidi, Video: The Hollywood Empire and the VCR. Austin: University of Texas Press, 2002.


  • Andrejevic, Mark, Reality TV: The Work of Being Watched. Lanham, MD: Rowman & Littlefield Publishers, 2003. [STUDENT RECOMMENDED]
  • Creeber, Glen. The Television Genre Book. London: BFI Publishing, 2001.
  • Gitlin, Todd. Inside Prime Time. Berkeley: University of California Press, 2000.
  • Grindstaff, Laura. The Money Shot: Trash, Class, and the Making of TV Talk Shows. Chicago: University of Chicago Press, 2002.
  • Hamilton, James T. Channeling Violence. Princeton, NJ: Princeton University Press, 2000.
  • Hendershot, Heather. Saturday Morning Censors: Television Regulation Before the V-Chip (Console-ing Passions). Durham, NC: Duke University Press, 1998.
  • Iosifidis, Petros, Jeanette Steemers and Mark Wheeler. European Television Industries. London: British Film Institute, 2008.
  • Jancovich, Mark, and James Lyons, eds. Quality Popular Television: Cult TV, the Industry, and Fans. London: British Film Institute , 2003.
  • Lotz, Amanda. The Television Will be Revolutionized. New York: NYU Press, 2007. [STUDENT RECOMMENDED]
  • McQueen, David. Television: A Media Student’s Guide. London: Arnold, 1998.
  • Mullen, Megan. The Rise of Cable Programming in the United States: Revolution or Evolution?. Austin: University of Texas Press, 2003.
  • Newcomb, Horace. Television: The Critical View. Oxford: Oxford University Press, 2000.
  • Oullette, Laurie. Viewers Like You? New York: Columbia University Press, 2002.
  • Steemers, Jeanette. Selling Television: British Television in the Global Marketplace. London: British Film Institute, 2004.
  • Stewart, David. The PBS Companion: A History of Public Television. New York: TV Books, 1999.
  • Streeter, Thomas. Selling the Air: A Critique of the Policy of Commercial Broadcasting in the United States. Chicago: University of Chicago Press, 1996.
  • Tuchman, Gaye, ed. The TV Establishment: Programming for Power and Profit. Englewood Cliffs, N.J.: Prentice-Hall, 1979.
  • Williams, Raymond. Television: Technology and Cultural Form. New York: Schocken, 1975.
  • Wittebols, James H. The Soap Opera Paradigm: Television Programming and Corporate Priorities. Lanham, MD: Rowman and Littefield, 2004.
  • Mirzoeff, Nicholas. An Introduction to Visual Culture. New York: Routledge, 1999.

Web Design

  • Bain, Steven and Daniel Gray. Looking Good Online: The Ultimate Resource for Creating Effective Web Designs. Triangle Park, NC: Ventana, 1996.
  • Dix, Alan et. al. Human-Computer Interaction. 2nd ed. London: Prentice Hall, 1998.
  • Graham, Lisa. The Principles of Interactive Design. Clifton Park, NY: Delmar Publishing, 1999.
  • Jacobson, Robert E., ed. Information Design. Cambridge, MA: MIT Press, 1999.
  • Kostelnick, Charles and David D. Roberts. Designing Visual Language: Strategies for Professional Communicators. Needham Heights, MA: Allyn & Bacon, 1998.
  • McAlpine, Rachel. Web Word Wizardry: A Guide to Writing for the Web and Intranet. Berkeley: Ten Speed Press, 2001.
  • Preece, Jennifer, Yvonne Rogers and Helen Sharp. Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, 2002.
  • Sano, Darrel. Designing Large-Scale Web Sites: A Visual Design Methodology. New York: John Wiley & Sons, 1996.
  • Schriver, Karen. Dynamics in Document Design. New York: John Wiley & Sons, 1997.
  • Shneiderman, Ben and Catherine Plaisant. Designing the User Interface: Strategies for Effective Human-Computer Interaction. Boston: Addison Wesley, 1998.
  • Tufte, Edward R. Envisioning Information. Cheshire, CT: Graphics Press, 1990.