Janet Muñiz is a doctoral candidate in the Department of Sociology at the University of California, Irvine. Janet received her B.A. in Feminist Studies from the University of California, Santa Barbara and her M.A. in Cultural Studies from Claremont Graduate University. Her dissertation examines the business practices of Latino/a entrepreneurs in a Southern California Mexican-American community. Through over three years of ethnographic field work and interviews she examines how entrepreneurs work in a changing ethnic market, once tailored to the needs of predominantly immigrant consumers, to a form of ethnic consumption and tourism. Entrepreneurs of this community become cultural producers of ethnicity to connect themselves, co-ethnics, and consumers to Latino/a identity beyond the first immigrant generation. More broadly her interests are in the mobility and employment trajectories in the Latino/a community across generations.