Graphic Standards Guide

Pitzer College Mission Statement

Pitzer College produces engaged, socially responsible citizens of the world through an academically rigorous, interdisciplinary liberal arts education emphasizing social justice, intercultural understanding, and environmental sensitivity. The meaningful participation of students, faculty, and staff in college governance and academic program design is a Pitzer core value. Our community thrives within the mutually supportive framework of The Claremont Colleges, which provide an unsurpassed breadth of academic, athletic, and social opportunities.

Just like all of you—the faculty, staff, and students of Pitzer College—the Office of Communications uses the mission statement of Pitzer College as the guide of its day-to-day operations. As we represent the College to its many audiences, we portray the principles of the College’s mission not only by the images and words we use but also by the example we set.

The Office of Communications is responsible for the quality and consistency of the College’s communications efforts, including but not limited to event publicity, media relations, news dissemination, publications, advertising, use of logos and the College’s official Website. We tell the world about Pitzer College every day with accuracy and clarity, and we want this important message, whether in the form of a news release, brochure, magazine or newsletter, or ad, to be consistent in its content and style. Our ultimate goal, and one we all share as representatives of Pitzer, is to put a face on the College that is so strong and crystal clear that our audiences will immediately connect the Pitzer experience with successful students, faculty, staff and alumni that lead fulfilling lives with an emphasis on social responsibility, critical thinking, intercultural understanding and environmental sensitivity.

The Communications staff recognizes that consistent, positive communications about the Pitzer experience can only be accomplished through the spirit of campus-wide cooperation that has been an integral part of the College since its founding.

Because of the naturally wide scope of the College’s communications and in an effort to serve you better, the Office of Communications has established certain procedures and policies, laid out in this guide, to facilitate this campus-wide cooperation.

Marketing, Publications and Advertising

The Office of Communications is a valuable resource for you. We can advise you on identifying your target audiences, how to get the most for your money, the many different routes available to promote your department or event, how to develop realistic project timelines, which vendors best suit your needs, and more.

All advertising and marketing efforts should be approved by the Office of Communications for consistency with the image of the institution, factual accuracy, appropriate use of photos, correct grammar and punctuation, and correct use of graphics and style. Items that should be submitted for review include but are not limited to letters, invitations, brochures, posters, newsletters, survey instruments, and newspaper and magazine ads.

Graphic Design Services

The Office of Communications produces attractive publications tailored to your needs. In order to do this on a consistent basis, we ask that you plan ahead and submit Graphics Request forms for your projects that outline the details of your project and propose a timeline for completion. Keep in mind, we work for the entire campus, so it is imperative that requests be submitted a minimum of two weeks for a simple project and four weeks for a major project to accommodate the many other projects that may be in progress. Note that this timetable begins only after all text and photos have been submitted.

Graphics Standards Guide PDF