Official Pitzer College Identity Standards for Print and Multimedia Use
The orange tree that appears in Pitzer College’s wordmark and Provida Futuri seal was designed by the late graphic artist Tom Jameson. This symbol was chosen to honor Pitzer’s founder, Russell K. Pitzer, a philanthropist and prominent citrus grower in California.
These guidelines begin to outline the graphic standards that direct how we should present the Pitzer College name and image to the public. These graphic identity standards are the essential foundation of a strategy to enhance the public perception of the College.
It is critical that we make every effort to follow these guidelines. A well-defined, memorable image will reinforce our name and presence as a nationally top-ranked undergraduate college in the eyes of the public, the college community, and benefactors. Please contact the Office of Public Relations if you have a concern regarding the use of the logo or wordmark. We welcome your comments and recognize that these standards are a work in progress.
| Susan Andrews | Emily Cavalcanti |
| Vice President for Marketing & Public Relations Marketing | Director for Marketing & Public Relations |
The Pitzer College logo is the official trademark of the College. Permission must be obtained to use the logo outside of official campus publications. The logo is never to be used for commercial purposes. Please contact the Office of Public Relations at (909) 621-8219 or opr@pitzer.edu with questions about usage or request for the official logo.
Appearance The Pitzer College tree should never be used alone as a logo, though it may be used in some cases as an artistic element. In most cases, for external audiences, the wordmark should retain the “A Member of The Claremont Colleges,” but on occasion it may be removed for internal, less formal correspondence. The Pitzer College wordmark and tree should never be rotated in any way, including on their sides or upside down. The wordmark and tree should appear right side up exactly as they do below. |
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Color Pitzer College’s official colors are orange and white. PMS 144 (for uncoated and coated paperstock) is the specific orange from the Pantone Color Match System (PMS) that has been selected for reproducing the Pitzer wordmark and tree on all publications and multimedia applications. The corresponding orange is a Cyan/Magenta/Yellow/Black (CMYK) mixture of 0-50-100-0 for coated paper and 0-35-100-0 for uncoated paper. The Pitzer wordmark and tree should always appear in orange, white, or black. These colors must not be altered or changed, and the wordmark and tree should appear in only 1 color. For example, the tree should not be colored orange and the wordmark black—both should appear in orange, white, or black. Also, the wordmark and tree should always appear in 100 percent of the chosen color; gradient and shading effects should not be applied. |
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Type The typography chosen for Pitzer College plays a major role in creating a consistent look on all materials. The official font for the Pitzer wordmark is Trajan (regular). Trajan is an all-caps font, both small and large caps are available. For “PITZER COLLEGE ,” note that the “P” and “C” should appear in large caps and “ITZER,” “OLLEGE,” and “A MEMBER OF THE CLAREMONT COLLEGES” in small caps. Also, when building a stacked wordmark, “PITZER” should always be equal in width to “COLLEGE.” Neither “PITZER COLLEGE ” nor “A MEMBER OF THE CLAREMONT COLLEGES” should be bolded without permission from the Office of Public Relations. |
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Protected Area & Proper Scale When using the wordmark and logo, it is important that the area surrounding it remain free of type or imagery, so that nothing competes with the wordmark or logo for the viewer’s attention. In order to insure this, the entire wordmark and logo should not appear closer than .25 inches from the edge of the paper or to any other typography or artwork, as shown below. The Pitzer wordmark has been designed for readability over a wide range of sizes from banner-size prints to business cards. The minimum dimensions for the logo and wordmark are 2 inches x .75 inches. The Pitzer wordmark and logo at these dimensions is available below. However, if you would like to make the logo larger please contact the Office of Public Relations for an enlarged version. Improperly sizing may jeopardize the integrity of our publications. |
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Return Address The Pitzer College return address should appear in black as shown below. Please contact the Office of Public Relations if you would like this return address customized for your office. Keep in mind that the same protected area and proper scale guidelines apply with the return address. |
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Publication Signature Pitzer College’s publication signature is comprised of the wordmark, tree, mailing address, phone number, Web address. All of these elements should appear in every publication, most commonly on the back cover. |
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Provida Futuri Seal The Pitzer College seal, containing the words Provida Futuri should not be confused with the logo. The seal is used in formal documents, such as the diploma. The seal should not be used on any publications or promotional materials. Please contact the Office of Public Relations regarding the use of the seal. |
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Cecil the Sagehen Cecil the Sagehen is the mascot for Pitzer-Pomona athletic teams. The rendering here is the official depiction of Cecil and should not be substituted with any other likeness or altered in any way. Please contact the Office of Public Relations regarding the use of this image. |
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Improper Use of the Logo The examples below represent improper use of the Pitzer College logo. |
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Outdated Logos Below are outdated uses of the Pitzer wordmark that may no longer be used. |
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Downloadable Logos - Low Resolution These logos may be used in web applications and programs such as Microsoft Word or PowerPoint where lower resolution graphics are acceptable. They may be scaled smaller put NOT larger or the quality will be compromised. If you need a larger logo, please contact opr@pitzer.edu. PC: Right click image and select "Save Picture As" |
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Downloadable Logos - High Resolution These logos may be used in print applications. They may be scaled smaller put NOT larger or the quality will be compromised. If you need a larger logo or if you need eps Pantone versions of the Pitzer logo, please contact the Office of Public Relations at 909-621-8219 or opr@pitzer.edu. PC: Right click on link and select "Save Target As" Orange Logo (CYMK), 300 dpi, tiff format for coated paper If you need |
